Catholic Charities USA Welcomes New Senior Vice President of Communications and Marketing
Maureen Varnon to focus on “unifying message,” increasing awareness of mission and services
Alexandria, Virginia (September 10, 2014) - Catholic Charities USA (CCUSA), one of the nation’s largest networks of social service providers, announced today that Maureen Varnon, an experienced communications professional with a history of running successful marketing and communications campaigns, has joined the organization as Senior Vice President of Communications and Marketing.
Varnon, a former Senior Vice President at the international public relations firm Porter Novelli, brings with her to CCUSA a strong track record of directing a variety of national, integrated campaigns, a passion for storytelling and extensive experience in reputation management and crisis preparedness and response. Her previous position was founder of her own agency, maureen&company LLC.
“Maureen will take our communications and marketing efforts to the next level,” said Fr. Larry Snyder, president of CCUSA. “I am confident that her background and expertise will help us shape a unifying message around our efforts to serve those in need and tell our story and that of our
member agencies in new and powerful ways.”
“I am eager to lead CCUSA’s development of a cohesive communications campaign in which the whole is greater than the sum of its parts,” said Varnon. "CCUSA has an amazing story to tell, and in collaboration with its member agencies we have a tremendous opportunity to exponentially increase stakeholder engagement and drive increased awareness on a national level.”
Varnon will guide CCUSA’s internal and external communications strategy, lead national branding efforts, and pursue strategic objectives in spreading the word about CCUSA’s efforts to reduce poverty in America through systemic change. She holds a degree in Psychology from Virginia Polytechnic Institute and State University, and lives with her husband and three children in Fairfax, Virginia.
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